The NCAA awarded a new bowl game to Houston on June 27, 2006.
The inaugural Texas Bowl was played in Reliant Stadium, home of the Houston Texans, on December 28, 2006, at 7:00 p.m. The Texas Bowl featured Kansas State from the Big 12 and Rutgers from the Big East.
In 2007, the Bowl featured a clash of old Southwest Conference foes, TCU Horned Frogs (from the Mountain West) and the University of Houston (from Conference USA). TCU won 20–13, and the game was shown live on the NFL Network.
In the 2008 Texas Bowl, the Rice Owls defeated the Western Michigan Broncos 38–14. The game featured two high-scoring offenses, but the Owls, led by quarterback Chase Clement, jumped out to an early lead and never looked back. This was Rice’s first bowl victory since playing Alabama in the 1954 Cotton Bowl.
The 2009 Texas Bowl saw the Missouri Tigers face off against the Navy Midshipmen on New Year’s Eve at Reliant Stadium. After the Tigers jumped out to an early lead, the Mids came back strong under the guidance of quarterback and Texas Bowl MVP Ricky Dobbs. Navy earned their first bowl victory since 2005 by a final score of 35-13.
The 2010 Texas Bowl opened a new chapter in its history as it moved up in the Big 12 selection order and formed a new partnership with the Big Ten Conference. In the first game of this partnership, the Baylor Bears ended their 14 year bowl drought by taking on the Illinois Fighting Illini. After a record breaking performance, Mikel LeShoure took MVP honors as the Illini defeated the Bears 38-14.
In April 2011, the bowl began yet another new partnership as the game signed a three year agreement to become the Meineke Car Care Bowl of Texas.
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